In answer to the question, "Does subliminal messaging work?", I have, over the years, developed and used hypnosis and subliminal techniques associated with complementary healing and other self-help areas, and I can confirm that subliminal techniques have merit and can be very effective.

Subliminal programs can be used stand-alone and I have seen benefits accrued in all areas of the lives of individuals. Subliminal messages directly communicate with your subconscious mind, bypassing the resistance of your conscious mind, and thereby helping you to achieve the positive changes that you want in your life.

Additionally, subliminal programs can be used as a powerful adjunct to the corresponding voice guided hypnosis programs.

Nature sounds are also employed in my programs to enhance the relaxation process and to help the individual generate alpha brain waves and to thereby enter a deeply relaxed and therapeutic alpha state.

In the final analysis both hypnosis and subliminal techniques are a very subjective topic, and what works for one individual may not necessarily be as effective for another. Consequently, with self-applied hypnosis and subliminal programs each individual will need to experiment and see what they like and what works for them.

Do hypnosis and subliminal programs work for me (Campbell M Gold) personally? Yes they do - I especially like the Developing Intuition, Positive Change, Name Totem, Healing Rain, and the Classical Power programs - I personally find that the classical programs help me to relax and to refocus my thoughts and visualisations through the subliminal elements.

When considering any complementary technique it is a good idea to speak to an accredited practitioner and have all your questions and concerns answered.

If I can be of any help, please contact me through our Contact Page.


Does Subliminal Messaging work, or is it all a Scam?

For interest, here are some articles (link validity has not been recently verified) related to the effectiveness of subliminal messaging:

"Apple’s Logo Makes You More Creative Than IBM’s", Information Week, 19 Mar 2008, Claburn T, 200,

"Dirty Rats: Campaign Ad May Have Swayed Voters Subliminally", Science News 163/8, pp 116–117, Perkins S, 2003

"Subliminal Advertising May Work After All", New Scientist, Motluk A, 2549, 16, 2006

"Subliminal Images Impact on Brain", 09 Mar 2007, BBC News, 2007,

"Subliminal Messages Fuel Anxiety", Live Science, Choi C, 2007,

"The Influence of Subliminal Messages", Psych Central, Nauert R, 200,

"The Power of Strangers: The Effect of Incidental Consumer-Brand Encounters on Brand Choice", Journal of Consumer Research, Feb 2009, Ferraro R, Bettman J R, and Chartrand T, 2009
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